"Many people in the online radio industry are undergoing this switch in response to tougher reporting and payment policies to rights-holders" said Shai Berger, president of Streamcheck. "A play list approach allows greater control for scheduling songs and advertisements. But, at the same time, it increases the difficulty of both quality and audience measurements."

The Streamcheck Playlist service works by analyzing the relevant metafiles and then making individual measurements on each of the component streams with a round-robin approach.

Radiowave, a leading provider of branded online radio services, has been a beta tester of the Playlist service and has signed up as the first user. "This new approach to testing is matched exactly with our changing approach to serving online radio." said Robert Koch, head of streaming services for Radiowave.

About Streamcheck
Streamcheck provides end-to-end measurement and monitoring solutions for streaming media, helping customers deliver their message with consistent quality and reliability. Streamcheck's family of services provides 24x7 monitoring, diagnostic tools and customizable reports. Streamcheck offers an objective way to demonstrate quality to customers, advertisers and partners. Streamcheck's distributed network of measurement devices ("Scanners") has performed more than 6 million individual checks on streams of all types and covers major cities in the US, Canada and Europe. To learn more, visit www.streamcheck.com.